These segments are also dynamic, which means that instead of you adding and removing customers manually, Mailchimp does it automatically based on whether they still meet the specified conditions. Mailchimp’s segment builder is another stand-out feature, as it leverages a machine learning model to create segments automatically based on previous customer behavior.
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It’s important to note that the free plan only includes basic templates. Two of the most unique features it includes in terms of email creation are its commenting section, which collates comments from multiple users within the campaign, and its A/B testing functionality, which lets you set a specific goal for each campaign and tailor the "winning" criteria accordingly. Mailchimp provides email templates that are tailored to specific campaigns These templates are targeted at different types of campaigns, such as announcements and news, follow-up emails, and storytelling email newsletters. Mailchimp makes the email creation process straightforward, allowing you to start your emails with its drag-and-drop editor and raft of templates. Its pricing plans let it down, as it’s more expensive compared to its competitors in the market and the cost is prohibitive to small businesses with limited budgets.īoth Mailchimp and Constant Contact are almost bursting at the seams with features, although Constant Contact needs to up its game when it comes to creating customer segments. Its personalized setup process means that you can quickly access the features that are most relevant to your business. Who is Constant Contact for?Īs a Mailchimp alternative, Constant Contact is an easy-to-use solution suitable for email marketers with absolutely no experience right up to seasoned pros. It is ideal for creating both simple and complex campaigns, and its detailed analytics mean you can optimize the performance of your email campaigns to drive revenue. It offers a speedy setup process, personalized advice and explanations, and sleek and modern user interface, all of which combine to make it a market-leading solution. Mailchimp is for everyone, whether you’ve never sent an email before, or you’re a veteran email marketer. Constant Contact: An Overviewīefore we dive into our comparison of these email marketing solutions, let's examine who these tools were created for.
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This side-by-side comparison of Mailchimp vs Constant Contact features two of the best email marketing software providers that have worked hard on their email editors to make sure businesses can send out emails that engage customers, boosting open and click rates to drive revenue. Creating an attractive, eye-catching email is the bedrock of any email campaign.ĭespite the increasing focus on harnessing the power of customer data to segment and personalize campaigns, if the emails you send customers look shoddy or include broken links and images that don’t display properly, you won’t win any business.